Shotcodes aren’t brand new but this week is the first time I have really looked into them. They are like little circular barcodes that, when used in conjunction with the shotcode mobile phone app, become mobile URLs that can be placed literally anywhere you like. They are better described by shotcode.com:

“The circular sequence of black and white blocks represents a url, any url you want, for example to your products website or a point of sale. The ShotCode reader understands this code and connects the end users mobile phone to your location in three clicks or less!”

I’ve had a play with making my own shotcode using the online generator…this one just links to danlake.com